Marketing

With a plan and a list of rules, Dr.Aarti Sarwal, a neurointensivist, is killing it on social media. And you can too.

Download our series of detailed action items and start to market your private practice online right away! You will learn how some simple digital tools can help you spend less time and money on trying to bring in new patients – and more time caring for the ones who come through the door. 

In the 30 years since the Americans with Disabilities Act passed, providing the best access to online healthcare information has become more important than ever before. Find out how you can make the most of available technology to make your website more accessible.

These days, a website is a non-negotiable part of any medical practice’s marketing efforts. To stand out in an ever-crowded online marketplace, the written content on your site has to be clear and easy to understand. Here are some science writing tips to help you get started.

You have just seconds to convince readers on your website or social media platform that you run a successful and professional practice. Nothing can do this better or quicker than well-chosen images. Here are a few tips and tricks to get the most out of your images without breaking the bank.

For more than 20 years, Todd Barnes has helped neurologists supplement their income through medical legal consulting. In this Q&A he explains what that means and offers tips every neurologist should know.

Few marketing approaches have the same impact as putting yourself forward as a media expert. These tips will help you get started as a media resource so you can build your reputation as a likable expert in your community.

Marketing specialists have been recommending doctors get on the widely used platform for years now, and those doctors are starting to listen. But as more medical information crowds onto YouTube – much of it of dubious quality – physicians need to find ways to stand out and project credibility.

Writing about something like COVID-19 is a good opportunity to use your platform to share the most current, evidence-based information on that issue and demonstrate your expertise.

When prospective patients go to your Facebook page, one expert advises, "take advantage of their familiarity with the app to get them scheduled."

Referral development is in the top five must-haves, if you want to grow your practice. That is according to Phyllis Marino and Susan Boydell, two executive marketers who spoke at the recent annual meeting of the Medical Group Management Association. Referral development is about nurturing the referral sources you have and pursuing the ones you…

When someone looks for a new doctor these days, the first step they take is usually a quick Google search. Even if they ask for recommendations from friends or check online review sites, we all know that they will end up checking out the practice’s website before settling on a new physician. So beyond simply…

Between the need to see more and more patients and the increasing demands of paperwork, the idea of setting aside time to write educational information for patients or professional content for colleagues may seem ludicrous. Lack of time may truly be the biggest roadblock for the neurologist who wants to create digital content to help…

We're not saying top doctor awards have no value. Some companies that give these awards have rigorous peer nomination and review processes. Not so, though, for all.

Most reviews are positive. One bad post in a small pool of reviews, however, can be disproportionately amplified by the power of the internet and the popularity of these websites.