Marketing

Closeup of female hand using smart phone
Marketing, Practice Growth,

What’s the Point of the Physician About Page?

By Amy Rogers, Coffee Break Medical Marketing Your website’s physician About page isn’t really about you. It’s about what you can do for your patients. It has a lot in common with all the other pages on your website: pages like the Contact page, the Conditions Treated page, and even the Patient Forms page. It…
Marketing, Practice Growth,

Is Your Medical Website Alive? It Should Be.

In the good old days of the internet (“old” being relative) many websites were just like expanded business cards on the web. Those old websites were essentially a Yellow Pages entry, but online. And like the Yellow Pages, once the listing was created, it was published and forgotten. But today, users—and search engines—expect a lot…
Teenagers using phones
Marketing, Practice Growth,

Let Generation Z Help You Navigate the Digital World

Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential…
Medical staff member looking at clipboard in waiting room
Man in office working on his laptop
Marketing, Practice Growth,

Three Reasons Your Practice Needs a Blog

by Bliss Mishler at CB Medical Marketing Who doesn’t have a blog these days? Neurologists, that’s who. And it’s time for you to get on board. The big hospitals and clinics like Mayo and Cleveland have them, but many people think that’s only because they have huge marketing departments. Not so. Blogging is one of…
Doctor typing on computer
Marketing, Practice Growth,

Do you Know your Webutation?

We all know that in the medical field, reputation is everything. People will come to see you if they have heard good things. They’ll stay away if they haven’t. Today, your reputation on the Internet—your webutation—may be even more important. “The main thing you need to know about webutation is that you have one, whether…
Woman in office working on computer and phone
Clinical Applications, Marketing, Practice Growth, Today's Neurologist,

Content Marketing: A Solution to the Divide Between Running a Business and the Hippocratic Oath?

Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: …on one hand, health care revolves around a sacred compact between patients and clinicians and local…
Man looking at a pill bottle

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