Marketing

You have just seconds to convince readers on your website or social media platform that you run a successful and professional practice. Nothing can do this better or quicker than well-chosen images. Here are a few tips and tricks to get the most out of your images without breaking the bank.

For more than 20 years, Todd Barnes has helped neurologists supplement their income through medical legal consulting. In this Q&A he explains what that means and offers tips every neurologist should know.

Few marketing approaches have the same impact as putting yourself forward as a media expert. These tips will help you get started as a media resource so you can build your reputation as a likable expert in your community.

Marketing specialists have been recommending doctors get on the widely used platform for years now, and those doctors are starting to listen. But as more medical information crowds onto YouTube – much of it of dubious quality – physicians need to find ways to stand out and project credibility.

Writing about something like COVID-19 is a good opportunity to use your platform to share the most current, evidence-based information on that issue and demonstrate your expertise.

“How would you like patients to contact your practice?” asked Jeff Takacs in his session intro at the annual meeting of the Medical Group Management Association (MGMA). “Your answer should be: However they prefer.” For many patients, that preference includes Facebook. Nearly 70 percent of all Americans are on Facebook, according to a 2018 survey…

Referral development is in the top five must-haves, if you want to grow your practice. That is according to Phyllis Marino and Susan Boydell, two executive marketers who spoke at the recent annual meeting of the Medical Group Management Association. Referral development is about nurturing the referral sources you have and pursuing the ones you…

When someone looks for a new doctor these days, the first step they take is usually a quick Google search. Even if they ask for recommendations from friends or check online review sites, we all know that they will end up checking out the practice’s website before settling on a new physician. So beyond simply…

Between the need to see more and more patients and the increasing demands of paperwork, the idea of setting aside time to write educational information for patients or professional content for colleagues may seem ludicrous. Lack of time may truly be the biggest roadblock for the neurologist who wants to create digital content to help…

“Dear Dr._____, Well Done! From the most trusted resource in healthcare, ______ is honored to announce your selection as a 2019 Top Doctor. Be sure to put your 2019 award prominently on display. It’s sure to impress.” This is how it starts, and it seems pretty straightforward: You, a physician, get a letter like the…

How to make physicians roll their eyes: Talk to them about online physician-rating sites. According to this 2019 study evaluating two of these of sites, Healthgrades.com and Vitals.com, only about 25 percent of physicians even check their scores on these websites. And almost none of those who do check them make changes based on those…

Wondering what to blog about, tweet, or otherwise share with your community this month? Ask Chipotle. Probably not your go-to place for content marketing ideas, but this month the Mexican food chain is talking about essential tremor. That’s because March is Essential Tremor Awareness Month, an initiative put on by the International Essential Tremor Foundation…

A couple of weeks ago we shared a post with you showing what a good fit content marketing is for physicians. It is one of the few forms of marketing that is patient-focused. You can read more about that in that post, Content Marketing: A Solution to the Divide Between Running a Business and the…

Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: …on one hand, health care revolves around a sacred compact between patients and clinicians and local…

In our first post about building good relationships with physician referrers for electrodiagnostic (EDX) testing, the focus was on how to handle referrals to your outpatient clinic for testing. But how do you get those referrals to begin with? This was where John Norbury, MD, Assistant Professor of Medicine at the East Carolina University Brody…