Marketing

In the good old days of the internet (“old” being relative) many websites were just like expanded business cards on the web. Those old websites were essentially a Yellow Pages entry, but online. And like the Yellow Pages, once the listing was created, it was published and forgotten. But today, users—and search engines—expect a lot…

Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential…

First of all, if you have a medical practice and you want it to grow, you need a website. Nearly 90 percent of Americans are on the Internet, and most of them use it to search for health information. That includes the elderly. According to a 2015 research study, for seniors (ages 67-78 years) who…

It’s no secret that making a living as a neurologist has become a growing challenge in recent years. And even neurologists who are happy with their income enjoy a little variety in the form of intellectual challenge mixed into their work. If this describes you, legal consulting can be a lucrative addition to your medical…

When Shawn Jorgensen, MD, and his brother joined their small private PM & R practice in upstate New York, there was no established referral base for electrodiagnostic (EDX) testing. So they got to work and developed specific strategies that have led to their success in building their EDX practice. Jorgensen pointed out that an analysis…

by Bliss Mishler at CB Medical Marketing Who doesn’t have a blog these days? Neurologists, that’s who. And it’s time for you to get on board. The big hospitals and clinics like Mayo and Cleveland have them, but many people think that’s only because they have huge marketing departments. Not so. Blogging is one of…

We’ve addressed physician burnout multiple times here on Neurology Insights. It’s a concern for every neurologist—whether you have it or hope to avoid it. One idea for beating burnout is diversifying your practice by adding clinical trials. When you become a site for clinical trials you can add a second source of income to your…

In our first post about building good relationships with physician referrers for electrodiagnostic (EDX) testing, the focus was on how to handle referrals to your outpatient clinic for testing. But how do you get those referrals to begin with? This was where John Norbury, MD, Assistant Professor of Medicine at the East Carolina University Brody…

We all know that in the medical field, reputation is everything. People will come to see you if they have heard good things. They’ll stay away if they haven’t. Today, your reputation on the Internet—your webutation—may be even more important. “The main thing you need to know about webutation is that you have one, whether…

It can be tempting to compartmentalize the tasks required to run a neurology practice, so you can handle just one thing at a time. However, the reality is that medical, financial, marketing, and staffing efforts all overlap to varying extents. An example of this overlap is in managing EMG referrals to your practice. Conducting and…

Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: …on one hand, health care revolves around a sacred compact between patients and clinicians and local…

By Bliss Mishler at Coffee Break Medical Marketing People don’t always take their medications. This simple, frustrating, fact costs the United States billions of dollars a year and renders your patient care less effective. While some patients intentionally don’t take what you have prescribed, many just forget or get confused about dosage and timing. Even…