Tag: content marketing

These days, a website is a non-negotiable part of any medical practice’s marketing efforts. To stand out in an ever-crowded online marketplace, the written content on your site has to be clear and easy to understand. Here are some science writing tips to help you get started.

Between the need to see more and more patients and the increasing demands of paperwork, the idea of setting aside time to write educational information for patients or professional content for colleagues may seem ludicrous. Lack of time may truly be the biggest roadblock for the neurologist who wants to create digital content to help…

Wondering what to blog about, tweet, or otherwise share with your community this month? Ask Chipotle. Probably not your go-to place for content marketing ideas, but this month the Mexican food chain is talking about essential tremor. That’s because March is Essential Tremor Awareness Month, an initiative put on by the International Essential Tremor Foundation…

A couple of weeks ago we shared a post with you showing what a good fit content marketing is for physicians. It is one of the few forms of marketing that is patient-focused. You can read more about that in that post, Content Marketing: A Solution to the Divide Between Running a Business and the…

Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: …on one hand, health care revolves around a sacred compact between patients and clinicians and local…

Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential…

Whether you call it a blog, a newsfeed, or just a series of articles, regularly putting out fresh content on your website is a good idea. It will get you noticed by Google and other search engines, and it will show your readers that you mean business. It can turn a blah website into a…

Gone are the days when simply hanging your shingle was enough to build a practice. Today you need to decorate that shingle, take selfies with it, and share them on social media. In other words, to market your brick and mortar practice, you need to have a consistent presence online, and increasingly—a visual presence. According…

If you are like most physicians, your appointment book fills up in (insurance-driven) fifteen minute increments. And thanks to all the paperwork you also have to do, sometimes you are lucky to get that 15 minutes. A recent study found that: “For every hour physicians provide direct clinical face-time to patients, nearly two additional hours…

“I read on the internet…,” is a phrase you probably hear patients say a lot these days. Whether you like it or not, your patients (both current and potential) are online, and they want their health information at the click of a button. To run a successful practice, you need to meet your patients where…

by Bliss Mishler at CB Medical Marketing Who doesn’t have a blog these days? Neurologists, that’s who. And it’s time for you to get on board. The big hospitals and clinics like Mayo and Cleveland have them, but many people think that’s only because they have huge marketing departments. Not so. Blogging is one of…