Tag: content marketing

Closeup of doctor using smartphone
Doctor working on his computer in the office
Woman in office working on computer and phone
Clinical Applications, Marketing, Practice Growth, Today's Neurologist,

Content Marketing: A Solution to the Divide Between Running a Business and the Hippocratic Oath?

Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: …on one hand, health care revolves around a sacred compact between patients and clinicians and local…
Teenagers using phones
Marketing, Practice Growth,

Let Generation Z Help You Navigate the Digital World

Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential…
Marketing, Practice Growth,

Importance of Building a Patient Email List

“I read on the internet…,” is a phrase you probably hear patients say a lot these days. Whether you like it or not, your patients (both current and potential) are online, and they want their health information at the click of a button. To run a successful practice, you need to meet your patients where…
Man in office working on his laptop
Marketing, Practice Growth,

Three Reasons Your Practice Needs a Blog

by Bliss Mishler at CB Medical Marketing Who doesn’t have a blog these days? Neurologists, that’s who. And it’s time for you to get on board. The big hospitals and clinics like Mayo and Cleveland have them, but many people think that’s only because they have huge marketing departments. Not so. Blogging is one of…

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