Tag: marketing

Man in office working on his laptop
Marketing, Practice Growth,

Three Reasons Your Practice Needs a Blog

by Bliss Mishler at CB Medical Marketing Who doesn’t have a blog these days? Neurologists, that’s who. And it’s time for you to get on board. The big hospitals and clinics like Mayo and Cleveland have them, but many people think that’s only because they have huge marketing departments. Not so. Blogging is one of…
Marketing, Practice Growth,

Do you Know your Webutation?

We all know that in the medical field, reputation is everything. People will come to see you if they have heard good things. They’ll stay away if they haven’t. Today, your reputation on the Internet—your webutation—may be even more important. “The main thing you need to know about webutation is that you have one, whether…
Medical staff member looking at clipboard in waiting room
Doctor typing on computer
Woman in office working on computer and phone
Clinical Applications, Marketing, Practice Growth, Today's Neurologist,

Content Marketing: A Solution to the Divide Between Running a Business and the Hippocratic Oath?

Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: …on one hand, health care revolves around a sacred compact between patients and clinicians and local…